Is glamping just a trend? We’ve been asked this time and time again and think it’s high time that we detail a few truths about glamping, fads and trends.
Truth #1: a ‘Fad’ is not a ‘Trend’
Though sometimes these terms are used interchangeably, a ‘fad’ is not the same thing as a ‘trend.’ A ‘fad’ is a quick behavior while a ‘trend’ is something that evolves over time to become, usually, a permanent change. A chia pet is a fad. A new way to enjoy a holiday in the great outdoors is not.
Truth #2: Glamping is a Trend
Glamping has been around for quite a while all over the world and is anything but a flash in the proverbial cast iron campfire pan. Glamping is here to stay. We’ve covered this before and now have even more data to back up our claim. The 2013 American Camper Report Presented by the Coleman Company, Inc. and the Outdoor Foundation illustrates quite clearly that more people are leaving camping than are joining. That translates to a churn rate of about 32%.
Are all the camping dropouts just staying inside at hotels? Have they decided not to go on vacation? Maybe, they’ve just found something better. Maybe 13.6 million campers became 13.6 million glampers. Regardless of where they’ve gone, 13.6 million folks stateside have demonstrated that they’ve lost interest in camping and are looking for something better.
Truth #3: Glamping is Camping
Camping isn’t what it used to be but glamping is still camping – only better. Go ahead, take the easy way out with Wanderlust Camps and give it a go first hand. We’re committed to providing all of our guests an authentic, effortless and inspiring experience that lets the great outdoors shine while also giving you some really cushy digs in the wild. We’re positive that, like the rest of our guests, you’ll relish in the spoils of camp all setup with nothing to do but soak in the great outdoors.
Truth #1: a ‘Fad’ is not a ‘Trend’
Though sometimes these terms are used interchangeably, a ‘fad’ is not the same thing as a ‘trend.’ A ‘fad’ is a quick behavior while a ‘trend’ is something that evolves over time to become, usually, a permanent change. A chia pet is a fad. A new way to enjoy a holiday in the great outdoors is not.
Truth #2: Glamping is a Trend
Glamping has been around for quite a while all over the world and is anything but a flash in the proverbial cast iron campfire pan. Glamping is here to stay. We’ve covered this before and now have even more data to back up our claim. The 2013 American Camper Report Presented by the Coleman Company, Inc. and the Outdoor Foundation illustrates quite clearly that more people are leaving camping than are joining. That translates to a churn rate of about 32%.
Are all the camping dropouts just staying inside at hotels? Have they decided not to go on vacation? Maybe, they’ve just found something better. Maybe 13.6 million campers became 13.6 million glampers. Regardless of where they’ve gone, 13.6 million folks stateside have demonstrated that they’ve lost interest in camping and are looking for something better.
Truth #3: Glamping is Camping
Camping isn’t what it used to be but glamping is still camping – only better. Go ahead, take the easy way out with Wanderlust Camps and give it a go first hand. We’re committed to providing all of our guests an authentic, effortless and inspiring experience that lets the great outdoors shine while also giving you some really cushy digs in the wild. We’re positive that, like the rest of our guests, you’ll relish in the spoils of camp all setup with nothing to do but soak in the great outdoors.
